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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q The planning process in public relations involves the use of strategic thinking and advising. Based on your knowledge of the profession, describe how public relations professionals use their essential skills of Research, Planning, Problem Solving and Writing in advising management on key strategic decisions.

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A Public Relation, being a profession that connects the two groups of society plays a very important role. It is the duty of the PR to design a perfect message that delivers the exact meaning to the public. Therefore this group should have a good amount of experience in research, planning, problem-solving, and planning. Without proper research, the PR personnel cannot work for the organization because before working they need to have an idea about that particular organization or an individual. This is the place where research takes an important part. Secondly, before designing any message to the public it is very important to plan that message and its delivery which invokes the exact meaning.